You have chosen the right place to find out Who Makes Kogan TV. Indeed, Kogan, an Australian retailer has emerged as a pioneer of innovation and made a significant impact in the consumer electronics market. It has captivated the hearts of many by offering affordable and feature-rich TVs.
However, the question that often arises in the minds of many is, who makes Kogan TV? Let’s delve into the nuances of Kogan’s business model and explore who makes Kogan TV and the manufacturer behind this popular brand.
Kogan and its Operational Framework
Introduction to Kogan
Kogan is an Australian company that started as an online retailer selling a range of electronics and gadgets at discounted prices. Ruslan Kogan founded this company in 2006 and later expanded Kogan’s product lineup to include TVs, smartphones, laptops, and other consumer electronics. Over the years, Kogan has become a popular online retailer in Australia which expanded into various categories like furniture, home appliances, and even travel services.
Kogan’s Growth Strategy
Kogan’s business model is primarily based on the operation of online retailing, private labeling, and strategic partnerships. Accordingly, the company’s strategy revolves around a wide range of products including TVs, smartphones, laptops, etc at competitive prices through its website. Kogan’s strategy even involves creating its own branded products which are designed by other manufacturers.
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Who Makes Kogan TVs?
Kogan TVs involves contract manufacturing which means they are not manufactured by Kogan itself. Yes, Kogan TVs are produced by various third-party suppliers that have factories in Asia primarily in China.
Kogan’s Role:
Kogan’s role in the production of TVs is designing the specifications for TVs and overseeing the production process. Also, Kogan’s team assures quality control and adherence to design specifications.
Use of OEM and ODM Panels
In short, OEM is a company that manufactures products for other companies under the other company’s brand name. Accordingly, OEM (Original Equipment Manufacturer) takes the responsibility of designing, manufacturing, and testing the products of Kogan TVs.
ODM is similar to OEM which stands for Original Design Manufacturers designing and making products for other companies. So, OEM and ODM make Kogan TVs having most factories in Asia particularly in China.
Why Kogan Prefers OEM?
Many Kogan TVs use panels from well-known manufacturers and some models reportedly use Samsung and LG panels for their displays. Using these quality panels helps Kogan offer competitive features at lower prices. For this reason and other benefits, Kogan prefers OEM and ODM for its manufacturing process.
Benefits of OEM
- OEM takes the manufacturing process and ensures improved productivity helping Kogan to focus on its core business of marketing and selling TVs.
- Reduces production costs as OEM is responsible for designing, manufacturing, and testing the products.
- OEM/ ODM ensures that Kogan TVs meet the required quality and performance standards as it is responsible for testing the products.
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Where Kogan TVs are Made?
Kogan TVs Supply Chain
Kogan TV’s early models were manufactured in China but later expanded its production line as the company grew. As it began to partner with manufacturers in other countries, here are some manufacturers involved in the process currently.
China: China is the largest manufacturing hub for Kogan TVs with several factories in Shangai, Guangdong, and Shenzhen. Some Chinese manufacturers including TPV Technology, BOE Technology, and TCL Corporation produce Kogan TVs.
Vietnam: Vingroup and FPT Corporation are the Vietnamese manufacturers that Kogan has partnered with. Vietnam has become an important manufacturing hub for Kogan having the factories in Hanoi and Ho Chi Minh city.
Thailand: Samsung and LG Electronics are significant Thai manufacturers of Kogan TVs having factories in Bangkok and Chonburi.
Similarly, Kogan has manufacturing hubs in Taiwan, Poland, the Czech Republic, etc for making its TVs.
Manufacturing Process of Kogan TVs
Here is a short and precise manufacturing process for Kogan TVs.
- Assembly: Assembly of Kogan TV components mostly in China, Vietnam, and Thailand.
- Panel Production: LCD, LED, and OLED panel production in China, South Korea, and Taiwan.
- Component Sourcing: Tuners, Suppliers, etc are from suppliers in Asia and Europe.
- Quality Control: Quality Control and testing in China, Vietnam, and Poland.
- Final Assembly and packaging happen in China, Vietnam, and Thailand.
- Inspection and Shipping: This happens to retailers from warehouses in Australia, the UK, and the USA.
Benefits and Challenges of Global Manufacturing
The global manufacturing strategy of Kogan TVs offers several benefits as we mentioned above.
- Cost Savings
- Increased Efficiency
- Improved Quality
- Faster time-to-market
Challenges and Considerations
- Supply Chain risks
- Quality Control
- Regulatory Compliance
- Brand Perception
Key Features of Kogan TVs
Kogan TVs are affordable yet known for their high-quality features which include
Display Technology: Many Kogan TV models offer 4K resolution for excellent image quality with clear and sharp visuals. HDR in Kogan TV delivers brighter highlights, better contrast, and more realistic colors. QLED models of Kogan TV use Quantum Dot technology for enhanced color and brightness.
Smart TV: Kogan TV comes with various smart TV capabilities like built-in WiFi, streaming apps, voice control, etc.
Wide Viewing Angle: A wide viewing angle in Kogan TVs ensures that the picture remains clear and vibrant even when you view it from the side.
Low Input Lag: Kogan TV has low input lag which is ideal for gaming and other applications that require fast response times.
Wrapping Up
In conclusion, several manufacturers worldwide partnered with Kogan to make Kogan TVs. So, we learned that Kogan TVs are manufactured through a contract manufacturing model primarily in Asian factories. Even if Kogan does not produce the TVs, it plays an important role in design, specification, and quality control. Also, we addressed the benefits and challenges of Kogan TV that help Kogan continue to grow and evolve meeting the customer needs.
FAQs
Is Kogan a Good TV Brand?
Yes, Kogan a good TV brand that offers affordable TVs with decent picture quality. Though the sound quality and features may not match with other top brands, Kogan TV is a good option for those who are looking for budget-friendly TV.
Are Kogan TVs made by Samsung?
No, Kogan TVs are not made by Samsung but they may use components and panels from Samsung. This is because Kogan partners with various OEMs and ODMs to make its TVs have similar features to Samsung or other manufacturers like LG and TPV.
Who Makes Kogan TVs in Australia?
Kogan TVs are not made in Australia but they are only designed in Australia. Then, they are assembled and manufactured in Asia by partners like TPV Technology, BOE Technology, and TCL Corporation.
Who Sells Kogan TVs?
Kogan sells its TVs directly through their official website including LED, QLED, and Smart TVs. Also, Kogan sells its TVs through other online retailers.
Elango is a Senior Content Writer for ‘Quick Smart Guides’, writing about the latest in tech with a particular focus on daily use devices and streaming services.
